Portal Dispatch
A Quiet Engine of Fulfillment, Running Hot
Through the first four months of 2026, the customer portal has consolidated its role as a high-intent utility — fewer idle visits, more completed work.
Published May 6, 2026 · Reporting period: Jan 1 – May 6, 2026
The numbers tell a clear story. So far in 2026, my.hex-rays.com has served 69,828 active users across 124,416 sessions, with an engagement rate approaching 84 percent — a figure that places the portal firmly in the category of high-intent destinations rather than casual web traffic. Visitors arrive knowing what they need, and most leave having found it.
By the Numbers · January – May 2026
69,828
Active Users
124,416
Sessions
83.74%
Engagement Rate
6m 41s
Avg. Duration
A Utility, Not a Storefront
The portal's primary jobs-to-be-done — product fulfillment and license management — are well represented in the event data. Combined, software downloads and license-key retrievals (hexlic) account for more than 90,000 events this year. The average session of six minutes and forty-one seconds is the natural length of an authentication-and-fulfillment cycle: log in, retrieve, leave.
The Quiet Rise of the Magic Link
A subtle but meaningful shift is underway in how customers access their accounts. Requests for a magic link (41,770) now exceed standard portal logins (36,684), suggesting that users — given the choice — prefer a passwordless path. It is a small datum, but a directional one: friction, where it can be removed, is being removed.
| Country | Users |
|---|---|
| United States | 10,901 |
| India | 4,454 |
| China | 3,945 |
| Russia | 3,546 |
| South Korea | 3,406 |
| Event | Count |
|---|---|
| page_view | 1,546,898 |
| file_download | 46,573 |
| Download hexlic | 44,289 |
| Request magic link | 41,770 |
| View License Details | 41,699 |
| Login in portal | 36,684 |
Geographic Footprint
The United States remains the dominant market, with nearly eleven thousand users — more than double the next country on the list. India, China, Russia and South Korea round out the top five. China, in particular, shows the most pronounced growth trend in 2026 relative to prior periods.
Technical Context
The portal experience remains overwhelmingly desktop-based — about 93 percent of sessions — a reflection of the professional environments in which IDA Pro is typically licensed and managed.
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Efficiency First An 83.7% engagement rate confirms the portal is working as a utility. Users are performing specific tasks, not browsing.
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Fulfillment Hub With more than 46,000 file downloads year-to-date, the Download Center is the single most critical feature for customer satisfaction.
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Login Preferences The volume of magic-link requests now outpaces password logins — a clear signal that customers prefer streamlined, passwordless authentication.